Faculty of Humanities and Social Sciences

FACULTY OF HUMANITIES & SOCIAL SCIENCES

Diploma in Public Relations

Dipl. Public Relations

(Please consult the Faculty Prospectus for detailed information.)

The Diploma in Public Relations programme consists of the equivalent of eighteen (18) modules (288 credits) at the two levels, as represented below:

YEAR LEVEL	NUMBER OF MODULES	CREDIT EQUIVALENT
First year level	10 modules*	160 credits
Second year level	8 modules	128 credits
Total:	18 modules	288 credits
* including the equivalent of three (3) University Core Curriculum modules (two (2) modules and two (2) half-modules)

To be awarded the Diploma in Public Relations, a student must pass all the modules in the curriculum.

Students admitted to the Diploma in Public Relations may only register for the modules prescribed below. A Diploma student may not register for any other (degree programme) module, except the University Core Curriculum modules as indicated below.

FIRST YEAR LEVEL

Curriculum

Students take the modules below:
SEMESTER	CODE	MODULE TITLE
1 / 2	UCSI 3429	Contemporary Social Issues (half-module – University Core Curriculum)
1	HILS 2401	Introduction to Information and Communication Technology (half-module)
1	HILS 2411	Basics of Information Studies
1	HISF 2411	Basics of Professional Writing
1	HISP 2411	Principles of Media and Public Relations Studies
2	HISF 2432	Planning of Public Relations Programmes and Special Events
2	HISF 2452	Basic Management Concepts and Marketing of Information Services
2	HISF 2472	Office Management and Practice
2	HISP 2432	Media Liaison and Speech Writing
Students furthermore add the equivalent of two (2) modules from the University Core Curriculum to their curriculum according to the following rules:
Students with any one of the following qualifications will be credited for ULCE 3419 English Communication and Study Skills and will register for the single module below: (a) a pass (minimum grade 4) in English First Language at NSSC Higher Level or the equivalent; (b) grade 1, 2 or 3 in English Second Language at NSSC Higher Level or the equivalent.
SEMESTER	CODE	MODULE TITLE	PREREQUISITE
1	ULEA 3419	English for Academic Purposes	See above.
Students with any one of the following qualifications will register for the two (2) modules below: (a) grade 4 in English Second Language at NSSC Higher Level or the equivalent; (b) A(), B or C symbol in English First/Second Language at NSSC Level or the equivalent; (c) a pass in ULEG 2410 English for General Communication*.
1	ULCE 3419	English Communication and Study Skills	See above.
2	ULEA 3419	English for Academic Purposes	ULCE 3419
Students with a D symbol in English First/Second Language at NSSC Ordinary Level, or the equivalent, take the double-module below:
1 & 2	ULEG 2410	English for General Communication (double-module)

SECOND YEAR LEVEL

Admission Requirements

To be admitted to the second year level in the Diploma in Public Relations, a student should have passed a minimum of six (6) modules (96 credits) at first year level.

Curriculum

Students register for all the modules below:
SEMESTER	CODE	MODULE TITLE
1	HISP 2551	Media Theories and Practice
1	HISP 2571	Consumer Behaviour and Advertising Strategies
1	HISF 2531	Basics of Desktop Publishing
1	HISP 2511	Integrated Marketing Strategies
2	HISP 2532	Advanced Writing
2	HISP 2552	Media Laws, Ethics and Policies
2	HISP 2572	Public Relations and Advertising Campaigns
2	HISF 2572	Field Work Placement